Design directions

Different businesses need different websites.

Four examples of how far a website can move to suit the business behind it. They’re starting points for a conversation — every site I build is designed around the business it’s for.

Minimal

For consultancies, accountants, advisers and startups.

  • Precise typography
  • Generous white space
  • One accent colour

Concept for Halden & Rowe, accountants and advisers — shown with consultation booking and a client portal.

Elegant

For restaurants, hotels and premium brands.

  • Refined serif type
  • Rich, dark palette
  • Calm, centred layout

Concept for Hollis House, a restaurant with rooms — shown with table reservations.

Bold

For shops, food and drink, and creative brands.

  • Big condensed type
  • Confident colour
  • Playful illustration

Concept for Pell Street Provisions, a neighbourhood grocer — shown with click-and-collect ordering.

Editorial

For fashion, culture and image-led businesses.

  • Magazine-style layout
  • Image-led stories
  • Expressive serif type

Concept for Ottilie Vane, an independent womenswear label — shown with an online shop.

None of these is fixed. A direction can be mixed with another, adapted to your existing brand or started fresh.

Talk to me about yours

Capabilities

Start with a website. Add what your business needs.

Most projects begin with a website. When you need more, it can be built into the same site.

  • Business websites

    The starting point for every project.

  • Online shops

    Sell products with a smooth checkout.

  • Booking

    Appointments, tables and consultations.

  • Client portals

    Private areas for clients and members.

  • Custom features

    Quotes, calculators, dashboards and more.

  • Integrations

    Connect your CRM, email and payments.

  • AI & search

    Help visitors find answers quickly.

  • Automation

    Take repetitive admin off your hands.

How it works

From first message to finished website.

No long briefs or technical questions to start — just a conversation about your business.

  1. Tell me about your business

    What you do, who your customers are and what you’d like the website to achieve.

  2. Choose a direction

    We look at examples and references together and shape a look that suits your business.

  3. I design and build it

    You see the design take shape and give feedback, then I build the site and get it live.

Start a project

Have something in mind?

Tell me about your business and what you’d like your website to do. Not sure which direction fits? That’s what the first conversation is for.